What is the ROI of your promotional activities? The effects of promotional activities are complex. We can help you untangle them and answer key questions, like
- How much traffic, sales, margin were generated by a promotion, by the loyalty card?
- How many customer would have bought without the promo?
- How many increased their sales? Stocked products?
- Are there cross-sell effects in your assortment? Across categories?
- Do we detect halo effect or cannibalisation from product introductions or promotions?
We also develop analytical solutions that support your teams in their day-to-day
- Real-time monitoring of shops’ sales performance
- Predictive promotions design tool
Customers generate huge volumes of data, creating a plethora of opportunities to improve ROI on sales and service. It also engaged the sector in an analytics arms race.
- In really BIG data environments, the efficient use of cutting-edge technologies like cluster-computing, AI/ML, text mining, etc… is a key success factor
- We accelerate the prototyping, testing/piloting and development of production-grade solutions 🚀
- Typical use cases are found in predictive maintenance, service optimisation and customer care
Massive opportunities have emerged with the rise of IoT and sensors.
Key use cases include:
- Asset tracking, planning and usage analytics
- Predictive maintenance and planning optimisation
- Fuel efficiency: asset and driver performance, refill optimisation
- Driver behaviour: eco-driving, safety, compliance