What is the ROI of your promotional activities? The effects of promotional activities are complex. We can help you untangle them and answer key questions, like
- How much traffic, sales, margin were generated by a promotion, by the loyalty card?
- How many customer would have bought without the promo?
- How many increased their sales? Stocked products?
- Are there cross-sell effects in your assortment? Across categories?
- Do we detect halo effect or cannibalisation from product introductions or promotions?
We also develop analytical solutions that support your teams in their day-to-day
- Real-time monitoring of shops’ sales performance
- Predictive promotions design tool
Massive opportunities have emerged with the rise of IoT and sensors.
Key use cases include:
- Asset tracking, planning and usage analytics
- Predictive maintenance and planning optimisation
- Fuel efficiency: asset and driver performance, refill optimisation
- Driver behaviour: eco-driving, safety, compliance