What is the ROI of your promotional activities? The effects of promotional activities are complex. We can help you untangle them and answer key questions, like

• How much traffic, sales, margin were generated by a promotion, by the loyalty card?
• How many customer would have bought without the promo?
• How many increased their sales? Stocked products?
• Are there cross-sell effects in your assortment? Across categories?
• Do we detect halo effect or cannibalisation from product introductions or promotions?

We also develop analytical solutions that support your teams in their day-to-day

• Real-time monitoring of shops’ sales performance
• Predictive promotions design tool